UFJF - Universidade Federal de Juiz de Fora

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SUBJECT AREA – “Communication and Society”

The “Communication and Society” Post Graduate Program offered by the Communication College, in Federal University of Juiz de Fora provides three fields of study: Communication and Power; Culture, Narratives and Production of Meaning; Aesthetics, Networks and Languages.

The first one discusses the relationship of power between individuals and institutions, with implications for the sociability and self-perception of the subjects. The second area of study reflects on the issue of narratives and discourse of media, considering its production of meaning and cultural implications. The third one discusses the thought that communication technologies may be seen as triggering social change and language.
The production of the three areas contributes to the consolidation of knowledge in the field of communication, both in politics and in the field of ethics as well as aesthetics, highlighting concerns about the interest in the singularities of the Regional Communication.

Regional Communication
In the articulated insertion of perspective between the local and the global, the program also is directed to the polarized region of Juiz de Fora, covering counties in the states of Minas Gerais and Rio de Janeiro, and may extend to the Espírito Santo, which means a population of over two million.

Communication articulated to social intervention strategies
This concern is included in the proposal to form frameworks capable of thinking communication articulated to social intervention strategies, in different formats and from different theoretical approaches, including projects for the community and those of local media, either of independent character or institutionalized.

Global Context
However, the vision goes beyond the regional context to the extent that there is interest in issues facing the global, with the search for contact and discussion with institutions and national and international research groups, which are linked to the main issues addressed by the program.

 

CULTURE, NARRATIVE AND PRODUCTION OF MEANING 

The main interest is to study the relationship between communication, culture and narratives. From this perspective, it seeks to cover: the issue of narrative and media discourse, considering its work on the production of meaning; the complexity of communication systems and forms of mediation and interaction with the civil society, with a focus on cultural practices; analysis of media messages and processes associated with them; and the study of alterity, power and identities. The points to be highlighted by the research revolve are the following themes: memory, public – public service, public policy – languages, interaction, local x global tension, spatiality and temporality.

Permanent faculty members: Carlos Pernisa Júnior, Christina Ferraz Musse, Iluska Maria da Silva Coutinho e Maria Cristina Brandão de Faria.

Collaborating faculty member:   Claudia de Albuquerque Thomé e Teresa Cristina da Costa Neve

 

AESTHETICS, NETWORKS AND LANGUAGE 

For this area of study, aesthetics, networks and languages, communication takes place today in an ever changing socio-technical environment which operates with human and nonhuman objects. Asthetics is one of its confluence points in view of the new forms of expression that arise in this environment mediated by intermediatic technology in a network and by its consequent convergence of languages.

Possible investigations involve communication studies from the perspective of the arts, cinema and audiovisual, psychoanalysis and semiotics, and include among its objects: electronic games, biological bodies and their hybrids, metaverse, locative media or other social networking platforms collaborative and its own theories of communication.

Permanent faculty members: Francisco José Paoliello Pimenta, Gabriela Borges Martins Caravela, João Queiroz, Potiguara Mendes da Silveira Jr. e Soraya Maria Ferreira Vieira.

Collaborating faculty member: Aluizio Ramos Trinta, Nilson Assunção Alvarenga e Érika Savernini Lopes. 

Graduate Program in Communication