UFJF - Universidade Federal de Juiz de Fora

Curso com Pau Waelder – OWNED OR ONLINE. NEW MEDIA ART AND THE ART MARKET

Data: 9 de agosto de 2013

Entre os dias 21 e 23 de agosto, das 9 às 14h o curador e crítico espanhol Pau Waelder ministrará um curso sobre as relações entre as obras de arte digital e o mercado de arte contemporânea. O curso é parte do Mestrado e Artes, Cultura e Linguagens   e está com inscrições abertas (vagas limitadas) para alunos graduados e pós-graduandos de outros cursos (R$30 de taxa de inscrição). Será oferecido certificado aos participantes. Interessados enviar e-mail para raquel.renno(at) ufjf.edu.br. Curso ministrado em espanhol.

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Ementa e programa:

OWNED OR ONLINE. NEW MEDIA ART AND THE ART MARKET
Pau Waelder
Art critic, curator and researcher Universitat Oberta de Catalunya (UOC)
http://www.pauwaelder.com

This course addresses the current interactions among new media art and the contemporary art market in the context of a society that is increasingly aware of the impact that digital technologies are having in our lives. Grouped under the umbrella term new media art, a myriad of different forms of artistic creation have been identified as pertaining to a different kind of art, partly independent and partly marginalized from mainstream contemporary art. New media art has evolved during the 1990s and early 2000s in a context of experimentation and informal presentation (in festivals and media labs) that have set it apart from most of the mainstream art world. It has, therefore, experienced a lack of recognition in mainstream art discourses that has lead many artists to be interested in integrating their practice in the art market, both as a path to validation and as a means of sustaining their careers. Meanwhile, the contemporary art market has slowly but progressively adopted new media into its structure, mainly as a channel of distribution of artworks and usually ignoring the aesthetic and technical innovations introduced by new media art.
Why is there a gap between new media art and the contemporary art world? How is new media art being introduced in the structures of the mainstream art world? Are new media artists interested in the art market? What does it imply for new media art to be integrated into the art market? And what does it mean for the art market to adopt new media (art)? These and other issues will be discussed using examples from actual artistic practices and case studies related to the curator’s professional experience.

CONTENTS
1. WHEN (ART)WORLDS COLLIDE
Introduction: on art worlds · How new media art created its own artworld · The art of the future: keywords for a market niche · Digital divides: controversies and blind spots · Is it postmedia already?
2. THE ELUSIVE (ONLINE) MARKET
Skip the middle man: net art and the art market · Strategies for selling network-based art · Digital art galleries and black boxes · The contemporary art market goes online
3. CURATING AND PRESERVING NEW MEDIA ART
On media-specific exhibitions · New media art and the public · Curating what, how and what curating is · Preservation vs. Programmed obsolescence
4. CASE STUDIES
Cat walk and prêt-a-porter · Plug and play · Derivative works · Just support the artist
5. FURTHER CONFLICTS AND CHALLENGES

Grupo de estudos em práticas artísticas, espacialidade e ciências da vida


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